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Friday, July 31, 2026

Should One Bad Moment End a Good Relationship?

Janet is 66, successful, evolved, and, most of all, anxious.

Her marriage ended—as so many do—after 26 years. Like many women, she saw the signs when the kids were little, but she stayed until they were grown.

After her divorce, she did what most women do: got online and found a man with a common background, common interests, and great intelligence.

There was only one problem.

While he said he wanted a long-term commitment, their relationship wasn’t deepening. He was cautious because of his past, never said “I love you,” and seemed perfectly content spending time together without making plans for the future.

Janet knew they were doomed within the first month.

She stayed for a year.

That’s when she reached out to me.

Now, Janet is in the best relationship of her life.

When we spoke last week, she told me how her boyfriend attended a conference that wasn’t remotely in his wheelhouse simply because he wanted to understand her better.

THAT kind of man. And yet, old fears die hard.

Because of her self-described anxious attachment style, Janet tends to react strongly whenever there’s a bump in the relationship. During their first few months together, there were at least two times she told me she was going to break up with him, even though he hadn’t done anything notably wrong.

Then something happened that made her wonder if she’d chosen the wrong man all over again.

She and her boyfriend were on a road trip. He was driving. She was navigating. As they approached an exit, the GPS lost its signal. He wasn’t sure whether to get off or stay on. Janet couldn’t get it together in time.

He snapped.

He was frustrated they’d missed the exit and now had to drive ten minutes out of the way. A few minutes later, he came back and apologized.

Janet wanted to know if this was a red flag and she should break up with him.

As Janet was telling me this story, my face slowly broke into a smile.

To be clear, I don’t think her boyfriend handled it well. He was short-tempered. Janet was only trying to help, and technology got in the way.

The reason I smiled was because almost the exact same thing had happened to me and my wife the week before.

We were driving on the freeway at 70 miles an hour when the GPS told me one thing and my wife told me another. Suddenly I had two competing navigation systems talking at the same time. I trust my wife, but she was overruling the map I was looking at.

I followed her directions.

They were wrong.

And yes, I barked at her for talking over the GPS and taking us in the wrong direction.

I was frustrated. It wasn’t pretty.

Five minutes later, we were okay.

It didn’t say anything about my character, my communication skills, or my devotion to my wife. It was a brief moment fueled entirely by stress: one man behind the wheel trying to process contradictory information at 70 miles an hour.

These things happen. Then they’re over.

The problem is that anxious people often don’t let them be over.

They turn one bad moment into evidence that the relationship itself is bad.

Relationships have to be able to withstand moments like these—especially if, as in Janet’s case, the car is the only place she’s ever seen her boyfriend lose his temper.

So I asked her one question: “If I could guarantee your relationship would continue exactly like this for the rest of your life, except four times a year your boyfriend would lose his temper while driving and every time he’d apologize afterward, would you take that deal?”

Without hesitation, she said yes.

Pretty much everyone I’ve ever met—men and women alike—doesn’t want to be judged or abandoned for their worst moments.

Your power lies in how quickly you come to repair.

It’s not whether someone will occasionally say or do something that frustrates you.

They will.

It’s what they do afterward that matters.

Do they double down?

Do they turn frustration into insults or silent treatment?

Or do they recognize they were wrong, apologize, and make things right?

A huge part of my job is telling women to leave men who lack character, kindness, and communication skills. Those are the relationships where she’s walking on eggshells half the time and is afraid to express an opinion.

Janet’s relationship is nothing like that.

When we were on Zoom last week, her boyfriend was in the kitchen making her dinner while she sat there positively giddy about their future together.

That’s what I want for every client.

There’s no relationship without conflict, but with a little help, you can find a healthy relationship that’s strong enough to survive it.

Love,

Evan



* This article was originally published here

Friday, July 24, 2026

Do You Love Your Independence and Freedom?

Maybe you’ve never been married before.

Maybe you’ve gotten divorced and built a better life afterward.

But if you’re reading this message, you’re likely a smart, successful woman who, whether by necessity or design, created something that works for you: a career that provides meaning and money, a network of friends who provide fun and support, hobbies and interests that provide balance and variety. It’s a life you enjoy, not a life you’re trying to escape from.

At the same time, you’re conscious that you’re doing it all alone, and that it feels like something (or someone) is missing from your life. It would be great to have a man who wants to share in this life.

Someone who supports you emotionally and financially. Someone you can talk to after a bad day. Someone who celebrates your successes. Someone you can bring home for the holidays.

The problem is that you don’t want to give up what you have now.

So you’ve got dual goals that are working in opposition to each other:

How can you find a man who is 100% as committed to you as a husband…without marriage, living together, or losing your independence?

This contradiction lies at the heart of why so many women find themselves in disappointing relationships.

You declare you’re not looking to get married and you love your independence. You find a guy who is ALSO not looking to get married and loves HIS independence.

Next thing you know, you’re in a relationship with a long-distance guy, a recently divorced guy, or a guy whose ideal relationship is once or twice a week.

What you don’t get is a man who will be there for you when your mother is ill, a man who treats your kids like his own, a man who will rearrange his schedule and make you his top priority.

THAT’s the cost of choosing freedom and independence.

Listen, there are many ways to find love and many different working models. But as a dating coach for successful, independent women, I couldn’t help but notice that most of them want a man who is devoted like a spouse… but doesn’t impinge on your life at all.

A relationship-oriented man wants to be needed, valued, and prioritized, too.

To be clear, I’m not telling you to give up what makes you happy.

You can have your life AND a life partner. But if you prioritize freedom and independence OVER a partner, you can’t be too surprised if you’re still standing alone.

The tricky part is holding onto both truths at the same time. You love your independence and you also want a man who’s fully devoted to you.

Love,

Evan



* This article was originally published here

Friday, July 17, 2026

Are You Treating Good Men Like the Bad Ones?

Sheryl is my newest client. Early sixties. Attractive. Works in law. Has a few entrepreneurial side hustles. Never married. Hasn’t dated for twenty years.

If you heard her full story, you’d understand why. Without getting into the details, Sheryl has only known abusive men. She was sexually assaulted by her first boyfriend. Her father was physically abusive to her mother. For decades, Sheryl stood by men who were in and out of prison, men who resolved conflict through displays of power. 

Sheryl’s entire personality is a reaction to her challenging upbringing. While she laughs easily, she also angers easily. Anger is her way of surviving, taking control, and making it clear that no one will hurt her. 

Last week, Sheryl and I had a disagreement that I would consider minor, yet it threatened to derail our entire relationship. With her permission, I want to share this interaction so that perhaps, you can see yourself and maybe even learn from her story. 

It happened on our small group mastermind – an intimate weekly gathering of 5-10 clients who get answers to all of their dating and relationship questions. This group has historically been known for its closeness – women often stay friends after coaching.

Anyway, Sheryl shared her feelings that men should be willing to wait 3-4 months before having sex and that, in order to qualify for sex, he needs to come down to the clinic to get STD tested with her. 

I shared that while I understood her reasoning, this was a relatively high bar to expect men to jump. Since men generally move faster, a more realistic time frame would be to make a guy wait 4-6 weeks until he’s committed to her as a boyfriend before having sex.

Sheryl wasn’t sold. She pushed back that you can’t really know a guy in 4-6 weeks (which is true). I pushed back that if you’ve gone out with him 7-10 times and he’s requesting commitment, that’s reasonable. You can’t expect a guy to take you out for 4 months and not have sex. Very few men would be left, myself included. 

This disagreement left Sheryl feeling upset, as if my opinion invalidated her opinion. I retreated to my line that dating advice is not about right vs wrong but effective vs. ineffective. I, for one, don’t think it’s effective to make a man with options wait that long for sex or commitment. But because Sheryl has never met a man she can trust, it’s hard to convince her to let down her guard any faster. 

That’s when another client chimed in. She’s a doctor and she pointed out that STD screenings and results are available almost immediately, thus, it’s silly for Sheryl to insist that the two of them go to a clinic together. When Sheryl heard the word “silly” (a poor choice of words), she hit the roof and started cursing. I muted her on Zoom. She unmuted herself to continue the harangue. I muted her again and ended the call soon thereafter. 

The next day, I got an email with this passage:

You asked me to trust you, and I kind of blindly did.  I won’t say I regret it, but I’m paying close attention to what you’re saying and how you act.  I’m starting to wonder if I made the right decision…I thought you had a lot of damn nerve to say that because for the money I spent, I have the absolute right to ask questions about the topic at hand, and you don’t get to shut me down.  So no – it’s not your space.  I paid for that space….The truth is, you shut down the conversation because you felt uncomfortable, couldn’t sit with your own discomfort and feared everyone else would become uncomfortable. 

The other thing I don’t like is that you used my past against me.  Don’t do that again.

I’m sharing this because it’s Sheryl’s version of events, and, in the moment, this is exactly as she felt. In reality, Sheryl overreacted to a perfectly reasonable difference of opinion (and questionable word choice) by lashing out at everyone on the call, including me. 

Being quick to anger is the way Sheryl’s learned to communicate from her past relationships – a way that is not at all conducive to lasting love.

So, while I was in the car at my son’s basketball practice, I got on the phone with Sheryl for a half hour to demonstrate a few things about our coaching relationship.

I’m going to share them here because they’re important.

  1. The only way to have a healthy relationship is to come from a place of full trust. In Sheryl’s world, full trust is naive. And yet, a healthy man will NEVER stay in a relationship where he’s not trusted. 
  2. As her coach, I don’t have to prove that I’m trustworthy. I’m trustworthy until I do something to lose her trust. 
  3. Having a different opinion is not a breach of trust. Two people can agree to disagree without it turning into a fight. 
  4. I didn’t shut down the conversation because I was afraid of Sheryl’s opinions; it was because her attacking language threatened to ruin the group dynamic. 
  5. My main job as a coach is to show Sheryl what it’s like to be loved. I won’t yell at her. I won’t judge her. I won’t cut her off. I won’t abandon her. Whatever she does, I’m going to demonstrate to her that she is safe with me.

This is NOT most women’s life experience with men. That’s why you build up an arsenal of defense mechanisms designed to protect you from the worst men: get angry at him, tell him what he’s doing wrong, communicate your disappointment via email and text, engage in protest behavior, threaten to cut him off if he doesn’t change. 

In multiple emails, Sheryl has told me that I’m failing her, that she doesn’t trust me, that she questions her choice to work with me, that she expects me to stop working with her, that she wants her money back. All because I think she should choose a boyfriend after 6 weeks instead of 12 weeks. 🙂

As you can see, Sheryl and I don’t have an actual problem. Sheryl’s issue is learning to treat me as a trusted source whose only agenda is to help her.  Once she does that, she can calm her nervous system instead of overreacting to every perceived slight. 

As Sheryl’s coach, I become a stand in for her future dates, boyfriends, and long-term romantic partners. My theory: if I can treat her with love, patience, and respect – even when we disagree – maybe some other guys will, too. And maybe Sheryl will do better by assuming they’re trustworthy people, not enemies to be discarded immediately.

It’s only been a month but I’m proud of Sheryl. She could have escalated the conflict, refused to listen to my explanations, or gone to Amex to request a refund. 

She didn’t. This morning, she wrote to me, “I’m starting to feel more comfortable with you and starting to feel like you’re my friend.” I replied: “I AM your friend.”

I write, text, or talk to Sheryl almost every day as I lead her from a place of fear to a place of trust and confidence. 

Love,

Evan



* This article was originally published here

Friday, July 10, 2026

How to Slow Men Down

How to Slow Men Down

There are plenty of men who come on way too strong at the beginning.

They write to you online and think that it entitles them to a phone call. 

The phone call entitles them to a date. 

The date entitles them to sex. 

And their desire for commitment entitles them to claim you as a girlfriend after a couple of dates and insist that you take down your profile. Yeah, that’s not how things work.

The problem is that men and women often have different agendas in dating. In general, men want speed and women want comfort.

Which is why men complain that women take forever to meet and women complain that men move too fast. A man who’s been dating online has likely been rejected by 90% of women. He’s matched with women who wanted to text but never meet. He’s shown up for dates only to discover that the woman looked very different from her photos. He’s invested time and energy in women who disappeared just as quickly as they arrived.

After enough experiences like that, his agenda becomes simple: move quickly, meet quickly, see if there’s chemistry, and avoid wasting time.

There’s also another factor that women often overlook: many men are lonely.

You probably have people you can call, text, and lean on when things get difficult. Many men don’t. They put their energy into work, marriage, and family. Then the marriage ends, the kids grow up, and they discover their emotional support system has largely disappeared.

THAT’s why some men talk so much on dates.

THAT’s why dates sometimes feel like therapy.

THAT’s why a man can become attached surprisingly quickly.

You’re the first person who’s listened to him in ages.

When you understand this, his behavior makes a lot more sense. The question is what do you do now? Since you can’t tell if he’s a good guy or a lovebombing lunatic, you may have to become his dating coach and teach him how to court you. Here’s how.

Step 1: Validate Him

Most women skip this step because they’re so focused on correcting the behavior that they forget to acknowledge the intention behind it.

Start by letting him know that you like him.

Tell him you’re attracted to him. Tell him you appreciate his effort. Tell him you can see that he’s serious about finding a relationship.

This matters because people become defensive when they think they’re being rejected. If he hears, “Slow down,” without hearing, “I like you,” he’s likely to interpret it as disinterest.

The goal is to make sure he understands that you’re not pushing him away. You’re trying to create the conditions under which this relationship actually has a chance to succeed.

Step 2: Tell Him He’s Going 100 MPH

Once he understands that you’re interested, you can explain the problem.

You might say something like: “I really like you, but I feel like you’re going 100 miles per hour and I need you to go about 65.”

Then explain why.

“The irony is that I actually want this to work. That’s why I need you to slow down. If things move too quickly, I start to feel pressured. And when I feel pressured, I pull away.”

You’re not telling him to stop pursuing you.

You’re telling him how to successfully pursue you.

Step 3: Help Him See It From Your Perspective

If he still doesn’t understand, give him a hypothetical.

Ask him how he’d feel if a woman met him online, went on one date, and immediately started acting like they were a couple. What if she wanted constant communication? What if she pressured him to delete his profile? What if she assumed exclusivity because she really liked him?

He might be flattered. He’d also think she was a Stage 5 clinger and run away. 

The same way he doesn’t want a woman to book a chapel on Date 3, you don’t want to be coerced into turning a virtual stranger into your boyfriend. 

Step 4: Show Him Exactly How to Please You

Most men aren’t mind readers. The good ones genuinely want to make you happy. They just don’t know what that looks like.

So tell him.

Tell him that in the beginning, you’d prefer a text every few days and a date about once a week. Tell him that if things continue to go well, you’ll naturally talk more. You’ll naturally become more physical. You’ll naturally spend more time together.

Then paint the picture of where this leads.

“Sometime over the next four to six weeks, I’ll probably realize that you’re the person I want to spend all my time with. I’ll stop talking to other men. I’ll focus on you. I just can’t do that today because I barely know you.”

He’ll laugh because it’s true. Then ask him a simple question:

“If moving at this pace gives us the best chance of working out, can you meet me there?”

Most quality men will say yes.

The men who argue are the ones you need to worry about. The men who insist that because they like you, you should immediately commit to them.

The right man understands that if he wants a relationship with you, he has to create an environment where you feel safe, heard, and understood.

Love,

Evan

My family, watching the final game, together. 



* This article was originally published here

Nearly 1 in 3 married Americans aren't having sex — expert reveals how to bring back the spark - Fox News

Nearly 1 in 3 married Americans aren't having sex — expert reveals how to bring back the spark    Fox News * This article was originall...