Let’s acknowledge some truths about dating in 2026:
Dating apps are ubiquitous. They’re free and frictionless and easy to use.
Dating apps are shallow. They reward looks and, due to having three short prompts, limit your ability to showcase your personality.
Because of the high volume of people and low-quality of the interaction (Hey!), many people are burned out on the dating app experience.
You conclude that because dating apps are bad and meeting in person is good, they should delete their apps and start doing more activities IRL.
You take up pickleball. You join a hiking club. You consider golf. You discover that despite all of these genuinely fun hobbies, your love life hasn’t changed at all.
This is the story of millions of women, who have collectively come to the false conclusion that it’s impossible to meet quality men – both online and in real life.
Here’s what they’re missing:
That’s a screenshot of one of my client’s Match statistics for her first week online.
Marisa is a 44-year-old single mom in New Jersey.
This image dispels a bunch of myths all at once:
1 – Nobody under 60 is using Match.
Well, at least 1976 men who liked her profile in the past 7 days are using it.
2 – Men are shallow and don’t take the time to read profiles.
I write my private clients two 200 word essays (About Me/About Who I’m Looking For). Every single one sees an immediate difference in the quality and quantity of men, and receives multiple emails saying that it’s the best profile they’ve ever read.
Quality men still seek out quality women.
3 – Guys just want to meet in person ASAP and won’t respect your boundaries.
Of the 202 men who wrote, Marisa responded to 20. Four earned FaceTime conversations. Two earned dates.
Next week, Marisa, will likely text 5-10 new guys and have 1-2 more dates.
She will do this over and over until she finds a man worthy of her commitment. In my experience, that will take her less than six months.
What I hope I’ve illustrated is that while most people are reading the dating market wrong – either opting out or dating ineffectively – my clients are making a killing.
- Instead of relying on luck and hobbies to generate a love life, they’re dating online.
- Instead of dating apps, they’re using dating sites – with longer profiles and emails.
- Instead of thinking men are impossibly shallow and won’t consider middle-aged single moms, they’re seeing that tons of quality are still interested in depth.
- Instead of getting stuck in texting hell and meeting strangers for coffee, they’re making men meet on FaceTime before earning a real-life date.
It’s a system. It works. And in a world where everyone else is dropping out of the dating market, in truth, it’s a perfect buying opportunity.
Love,
Evan
* This article was originally published here
